Urbanic x useDEM

We’re excited to announce our latest collaboration with UK fashion brand Urbanic, aimed at promoting sustainable initiatives in China. As a first step, we set up a denim collection tube at their China office, inviting the team to contribute worn jeans and sample pieces. These upcycled materials were transformed into unique denim products, with all proceeds donated to a local environmental protection foundation. This project demonstrates how brands can join forces to create sustainable impact in China. Even if your brand lacks local offices or production, let’s explore opportunities to collaborate on sustainability initiatives. Together, we can make a difference.

Collaboration impact 220 jeans upcycled into a new bags , saves 831,600 liters of water.

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